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 National passion
In different circumstances of its centenary history, the Brazilian ricegrowing sector has gone through moments, which called for urgent mobilization on behalf of a move to recover the drive and courage of the production sector. Most unstable times were related to the perspective of crop profitability, resulting from the prices practiced by the market and their effects on field maintenance costs. At times, it was the degree of indebtedness – and the burden on the continuity of the business – that was high on the agenda.
Maybe, there has never been a moment like now, posing an unquestionable need to bring the sector together in order to promote the growth and the definite consolidation of it. Threatened by higher production costs and declining rice prices, producers and industries have lived through insecurity and uncertainty. This reality is witnessed both by the irrigation rice fields, mostly concentrated in the South of Brazil, and by the dryland rice ventures, predominant in the cerrado, and bearing the same frustrations with regard to profitability and the low prices of the cereal.
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